Part four of four in our series "Careers Managers are only human - raising the profile of careers in your School"
Parents are a key influencer and their advice is often influenced by their own experiences. However, this advice may be ill-formed. In 2016 the ‘Championing Careers Guidance in Schools’ research reported that students think that only 57% of their parents were informed about careers and this proportion decreased with age and when students had left school. It is interesting that most students (85%) thought that is was important to inform parents/carers about CEIAG in schools and 70% had been given careers advice by their parents. Clearly, there are challenges in finding ways of bringing parents/carers and teachers up-to-date with the realities of a fast changing labour market. There are a number of strategies you can use to give parents access to up-to-date resources and support their use of them.
- Publicise externally to parents – use the careers page on your website, school newsletters, open evenings, options evenings, parents’ evenings, higher education evenings
- Take advantage of opportunities around key transition points to engage parents e.g when students:
- enrol at school
- move from one school to another
- make subject choices
- consider applying for work-experience school programmes
- fill in course or programme evaluations
- enter for national or other external qualifications
- receive qualifications results and records of achievement
- consider further education and training choices
- consider leaving school.
- Create your own parents careers reference library. For further information see examples on Careers Web, Careers Planner and Uni Searcher
- Survey parents and receive feedback
This article set out to suggest ideas about how you might establish careers education and guidance as a whole school responsibility, support teachers to contribute to their students’ career education, support students to take greater responsibility and engage parents.
Although a lot of schools have already embedded a programme of careers education and guidance that is known and well understood by students, teachers, parents, and governors, establishing career education and guidance as a whole-school responsibility will be a new experience for many schools. What advice would you give to someone starting this process?
That's the final part of our four-part blog. Please subscribe for more articles from Careers for Schools.